DESIGNED BY OPTICIANS
In the creation of our eyewear frames, we keep your customer in mind in every step of the process. Designed by opticians, our top priorities are quality, style, and a comfortable fit. Creating a variety of frames to nicely suit a range of faces, our collections feature a wide selection of shapes and sizes.
WARRANTY MATCHING
We understand that your customers' satisfaction is the ultimate goal. If one of your customers finds an issue with any of our products following a purchase from your store, we promise to match your business's warranty to make it right.
We don't often discontinue models, so we will likely still have the original product that was purchased by the customer, even after an extended period of time has passed.
NO PRICE COMPETITION
We don't display our prices for RX frames online, so there are no competing prices for our products within the online market. This way, your customers won't find differing prices online for your in-store products. You can set the prices that will best benefit your business without losing trust from your customers.
HIGH SELL THROUGH RATES
With a return rate of just 7-8% (industry average is approximately 30%) we're proud knowing that our vendors have been successful in selling a majority of our products to their customers. We design our frames with the customer in mind, offering a vast number of shapes, styles, and colors to align with your customers.
While we like to think our frames can sell themselves, we also offer a selection of materials to help you sell. This includes hanging banners, counter cards, logo blocks and more. If you plan a trunk show surrounding our brands, we offer additional support from our marketing department for graphic-making if requested.
HIGH QUALITY MATERIALS
We take pride in the quality of our premium eyewear. Using surgical-grade stainless steel as well as cellulose acetate, a biodegradable and durable bioplastic, the handcrafted frames from Erkers1879 and NW77th are eco friendly and made to last.
Learn about the production process of our in-house, independent brands.
INNOVATIVE TECHNOLOGY
Monoqool, our distributor brand, uses an innovative production method to craft their 3D printed frames. The eyewear from Monoqool is made using 85% recycled surgical steel in combination with the polyamide powder used for 3D printing.
Get a behind-the-scenes look into Monoqool's 3D printed frames.
145 YEARS AND 5 GENERATIONS
As the oldest optical company in the United States still owned by its founding family, we've had over a century to determine the best ways to craft our eyewear and how to build lasting relationships with retailers world wide. We aim to uphold the legacy of our ancestors through the craft of beautiful eyewear, and we are always looking for new ways to innovate our products and our business.
Learn more about our history in the optical industry.